Pay Per Click Advertising

Generate More Leads and Sales

Getting Inbound Leads Has Never Been This Easy

A robust and well-thought-out PPC campaign will get you near-instant results. Our PPC specialists will get you in front of the eyes of your ideal customers on Google, Bing, Facebook, and other high trafficked websites. Leveraging advanced technologies, we can craft targeted campaigns helping to get more leads and sales for your business.

More Leads, What About More Conversions?

We don’t just strategize and carry out your standard PPC campaign; we work with you to create a dynamic and targeted PPC campaign that gets you the results you want. Using the power of data and analytics, we fine-tune dozens of indicators to target specific audiences, resulting in higher conversion rates and reducing unnecessary ad spend.

AdWords Isn't The Only Game in Town Anymore

Search Ads

Pay to be placed at the top of search results for specific keywords if specified conditions are met. Search ads can provide immediate results that SEO campaigns cannot. Target potential clients searching within your industry or niche.

Display Ads

Display your brand across Google's extensive partner website network. Reaching more than 90% of online users, these ads utilize photos and text to capture the user's attention, driving them to your website.

Social Ads

Utilizing social in conjunction with traditional paid advertising is a recipe for success. You want to get in front of your target audience as frequently as possible, increasing the likelihood of a conversion. Using all available platforms makes this easier.

Local Service Ads

Are you a local service company tired of people clicking on your ads but never getting a qualified lead? We help you leverage Google Local Service ads where you only pay for leads that reach out to you directly.

Shopping Ads

We help place your products at the top of shopping results, increasing the visibility of your product. We create powerful, high-converting campaigns in conjunction with other data sources, such as your e-commerce store.

In-stream Ads

Most commonly, YouTube, Facebook, and Twitch ads, in-stream ads allow you to present your business in a memorable way utilizing video content. Choose where and how your content is displayed for maximum impact.

Retargeting

We leverage your existing sales process to tailor your campaigns around it. So whether you’re targeting repeat customers or people who have expressed interest in a specific product, we can target and nurture your ideal customer.

Gmail Sponsored Promotions

Gmail sponsored promotions allow you to reach interested leads right in their inbox. These ads have a high conversion rate that enables prospects to make direct calls and convert at multiple points during your sales funnel.

Tailored Reporting

Everyone likes to know where their dollars are being spent; we provide detailed reporting and create KPIs to showcase the effectiveness of our campaigns. These are provided to you frequently to keep you up to date.

Complimentary PPC Plan

Every successful engagement begins with an audit. Allow us to provide you a comprehensive audit completely free of charge. Our digital marketing experts will examine your business's website and provide you with actionable insights.

Maximize All Available Platforms

While Google AdWords is a staple in PPC campaigns, leveraging other platforms in conjunction sets you up for success. Most customers interact with several platforms daily, so it only makes sense to maximize your exposure by being present on as many platforms as possible. This increase in exposure allows you to create a common digital thread across multiple platforms, leveraging data to provide unique advertising based on specific behaviors.

Our Commitment

PPC can be a complex topic and can require lengthy conversations before establishing a working relationship. We think this dialogue is essential and wouldn’t have it any other way. At Alkali, we seek to not only perform services but ensure our clients are educated on their options. Throughout your journey, you may have questions, and we are here to help. As Albert Einstein once said, “If you can't explain it simply, you don't understand it well enough.” We use those words as a guiding principle in every engagement. We seek to provide advice that would best benefit your business, not ourselves. We don’t hide behind acronyms and fancy phrasing; we serve and educate you through the entire journey.