Local Search Engine Optimization

Increase Your Visibility Closer to Home

Attract Potential Customers in Your Backyard

If you’re not a national business, it can be challenging to figure out how to optimize your site for organic search results and get your business in the eyes of people in your backyard. The big national players dominate the generic keywords everyone is searching for, so what can you do? Leveraging local SEO, you can increase your local ranking in the areas where it matters most. We help you optimize for local SEO. More importantly, we help you determine what keywords you should be pursuing by gaining a deep understanding of your business, competitive analysis, and keyword research.

Why is Local SEO important?

Many businesses focus their attention on SEO without considering whether or not their optimizations are tailored to create a lasting impact for their brand. At Alkali, we take a step back to examine your business so we can understand what is and isn’t working, as well as the landscape of your competition, so that we can formulate and implement a strategy that will better position your business to generate high-quality leads. Being number one doesn’t matter unless you’re attracting visitors that will grow your business. We deliver real results, not artificial placings for non-competitive keywords.

Our Local SEO Services

Google My Business Optimization

Most businesses have a Google My Business page, but they typically aren’t fully optimized. We optimize every aspect of your listing and ensure it’s integrated with other areas of your business, setting you up for success.

Keyword Research & Strategy

Knowing the right keywords to use makes all the difference in the world. We analyze your existing keywords, conduct deep competitive analysis, and present you with options and recommendations.

On-Site Optimization

Once you have the proper keywords and strategy in mind, it’s time to ensure that your site is fully optimized. We have developed a plan; now, it’s time to optimize your on-site content to meet the goals of your business.

Link Building

Connecting with local platforms to receive high-quality and relevant links is critical. Maintaining these connections and keeping tabs on other linkages, ensuring that your website is being viewed favorably by search engines.

Google Local Service Ads Management

Google Local Service Ads is a platform that allows local service providers unprecedented tools to connect with local customers. Unlike traditional paid advertising, you only pay for verified leads. We help you manage the tedious process.

Content Writing

Not everyone loves writing content, but search engines need it. We create and optimize locally focused content for your website and other platforms, ensuring your business is accurately communicated to customers.

Local Citation Management

Ensuring local citations contain accurate business information is critical for your local SEO. We routinely audit and, when necessary, update and create citations to ensure your business has maximum findability.

Franchise SEO

When you have multiple locations, it can be hard to juggle all the local SEO tasks required to thrive in each local area. We take that burden off your plate so you can focus on other administrative tasks.

Service Platform Management

Does your business leverage a management platform for specific locations? If so, we can assist in managing your locations, freeing you to focus on other areas of your business.

Complimentary Local SEO Audit

Every successful engagement begins with an audit. Allow us to provide you a comprehensive audit completely free of charge. Our digital marketing experts will examine your business's website and provide you with actionable insights.

Seamless Management of Your Digital Presence

When you’re managing a business, you can frequently find yourself juggling multiple hats. When you engage us to handle your local SEO needs, we take that responsibility off your shoulders. We seamlessly manage your digital presence so you can focus on other areas of your business, all the while knowing professionals are handling it. To keep you in the loop, we provide detailed reporting regularly so you can ensure that the expectations laid out at the beginning of the engagement are met.

A Critical Digital Touchpoint

When was the last time you looked at a Google My Business page for a restaurant or business you were considering being a customer of? The chances are it was as recently as yesterday. The information available to people on their phones is immeasurable, which is why ensuring managing what is likely the first touchpoint with you as a business is critical. Whether we’re talking about your Google My Business page, your website, or other business listings. Having someone in your corner ensuring that everything is optimized and functioning sets your business up for success.

Our Commitment

Like most things in business, local SEO requires trust. Many people seek to take advantage of people who are not well versed in local SEO; that is not us. We strive to not only perform services but also educate our clients. This is a very obscure and often intentionally over complicated service area. We seek to change that. As Albert Einstein once said, “If you can't explain it simply, you don't understand it well enough.” We use those words as a guiding principle in every engagement. If you have questions along the way, we are more than happy to explain.