Aerial Work Platforms is a locally-owned Wisconsin based business founded in 1979 that specializes in renting, servicing and selling aerial equipment (scissors, booms, telehandlers, rough terrain and industrial forklifts) to contractors, industrial and institutional accounts in Wisconsin.
AWP's old website wasn't fully responsive and lacked the functionality they needed to provide customers a more seamless experience. This, in conjunction with not being able to edit the website internally, drove them to look for someone to take their vision and create a website.
I cannot say enough positive things about Alkali. It was a great experience and I would highly recommend anyone interested on a new website or a refresher call them up.
- Robert Rivera, Founder
The new site was centered around two areas: displaying inventory and showcasing the company. Keeping the inventory up to date is critical, which is why we built the site in an easy-to-maintain way without technical knowledge. The old site didn't have much company information, which we looked to change. We created several content-based pages that enable customers to learn more about their potential vendor.