About 70% of marketers consider SEO marketing more effective than PPC. With digital marketing becoming more mature, many companies are getting better at SEO and prefer using it for their long-term campaign strategies. You also get more traffic, qualified leads, and sales from SEO than PPC.
As search engines continue to make constant updates to their algorithms, SEO has become more complex and you can’t just focus on only one dimension. Your SEO strategy needs to address both on-site SEO and off-site SEO to become successful. But each of these SEO approaches is different, so it can sometimes be challenging to understand your SEO marketing campaign.
Below is a comprehensive guide to help you understand the best practices of On-page and Off-page SEO.